This one’s for my creative community, and anyone curious about how AI is impacting the future of copywriting.

I’ve heard of it but I’m not sure what it means. What is copywriting?

It’s a luscious mix of words and tricks (as defined by The Shins). I’m not just flexing my knowledge of indie band lyrics. It’s true! Copywriting is a combination of writing and strategy. Storytelling, with a purpose!